Raw Elements Shampoo

Pure cleansing. Thoughtfully formulated. Crafted for a balanced scalp and healthier-looking hair.

When we created PÜR-ISHH Raw Elements Shampoo, the goal wasn’t another synthetic, fragrance-heavy product. Working alongside our formulation team, we designed a shampoo built around gentle cleansing and intentional ingredients your skin recognizes — without unnecessary additives or harsh detergents.

Every element was chosen to cleanse while helping maintain natural balance, leaving hair feeling refreshed, soft, and easy to manage.

A Gentle Cleansing System — Built Differently

Many shampoos rely on aggressive sulfates that can feel overly stripping. We chose a coconut-derived cleansing system designed to lift away buildup while helping maintain the scalp’s natural moisture balance.

Ingredient Philosophy — Purpose in Every Element

• Organic Aloe Vera Gel — Helps hydrate and comfort the scalp.
• Organic Vegetable Glycerin (Coconut-Derived) — Helps maintain moisture and softness.
• Organic Olive Oil — Supports smoothness and manageability.
• Organic Sodium Lauroyl Lactylate — A gentle cleansing agent chosen for a balanced wash.
• Organic Biotin — Included to support the appearance of fuller, healthier-looking hair.
• Organic Honey — Adds natural conditioning and softness.
• Organic Coco-Glucoside / Betainate — Enhances a light, gentle lather.
• Organic Hydrolyzed Quinoa Protein — Helps improve the feel and structure of strands.
• Organic Sodium Cocoyl Isethionate — Supports cleansing while maintaining moisture balance.

Our Clean Formulation Standards

Hair care should feel intentional — never overloaded with unnecessary chemicals.

• No parabens
• No sulfates (SLS & SLES)
• No phthalates
• No synthetic fragrances or silicones
• No PEGs or petrochemicals
• No artificial dyes or colors
• No harsh alcohols

Thoughtfully sourced and cruelty-free.

Glass Bottle Packaging — Purity by Design

Packaged in a 16 fl oz amber glass bottle, chosen to help preserve ingredient integrity while reducing exposure to unnecessary plastics — a detail that reflects our commitment to quality.

How to Incorporate Into Your Routine

Apply to wet hair and scalp, gently massaging to create a light lather. Rinse thoroughly and follow with conditioner if desired.

• Use daily or as needed
• Add more pumps for a richer, more desired lather
• Shake well before use
• For external use only

Why We Built PÜR-ISHH Raw Elements Shampoo This Way

• Organic botanicals chosen for gentle scalp care
• Coconut-derived cleansing system for a balanced wash
• Naturally scented without synthetic fragrance systems
• Packaged in amber glass
• Thoughtfully sourced and cruelty-free

PÜR-ISHH Raw Elements Shampoo — intentionally formulated, thoughtfully sourced, and crafted to elevate your daily ritual.